Assisting a startup in the eCom cannabis space establish their paid marketing on Meta, get ads approved without issue and lower CPA by 40%.
We began our partnership with V Syndicate in early 2022. Having never advertised on Meta before, as cannabis advertising is highly restricted on the platform and notoriously difficult to run, they wanted to explore this channel as a potential driver to acquire new customers. Firstly, we conducted a deep dive through their product list to determine which items are viable to meet Meta’s strict policies. After identifying and curating a list, we crafted various ad assets, copy, and put in place our full paid media solution.
As a result, we managed to obtain approval for over 40 ads - a 4000% increase in ad approval, which are continuously running. We have had multiple successful product launches and improved CPA by 25%. V Syndicate now relies on meta as a key contributor towards their new customer acquisition.
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