Helping an established leader in the eCom candle space transform their offer, move away from relying on discounts and scale up to a 7-figure run rate.
Bossy Pants Candles came to us having previously advertised on Meta, though only seeing success when running heavy discounts. Wanting to transition away from being a discount brand on Meta, we put in place our full paid media solution - using data to optimize ad performance and the offer. As a result, we managed to completely transition away from relying on discounts to running consistent and predictable evergreen campaigns while improving profitability.
Within 90 days of working together, we successfully scaled ad-spend from $0 to over $50k whilst generating an in platform ROAS of over 4.5 and hitting a CPA of below $10. We’ve helped them successfully move away from being a discount reliant brand while being primed and ready for profitable scalability.
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